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Since 1997 Ideas4Rent Marketing has been helping businesses and entrepreneurs get started online. We have been lucky enough to be trained and mentored by some of the biggest money makers on the internet. We specialize in creating integrated marketing plans using traditional and non-traditional tactics. We are proficient at SEO, viral marketing, keyword marketing, PPC, email marketing and online content generation.

How to Determine Your Level of Success With Just Three Words

by Don MacLeod

Regardless of whether you’ve been in business for just one year or twenty years, it’s always helpful to take time to analyze what you’re doing and where you think your business is headed. One of the easiest and most effective ways to do is to simply ask questions. And one of the best ones that should be continually asked is: "What's my purpose? Why am I doing this?"

Of course, once you start applying basic principles of analysis to your business, you will probably notice that they are useful not only for assessing your business activities but also your personal life as well. For example, you might ask yourself questions like: "Why am I involved in Marketing? Why am I publishing a newsletter?” Or, “Why am I promoting this product or seminar?"

You see, especially as a marketer, we need to look at our life and our business with the same mindset that a potential prospect would have when reading a sales letter: "Give me one good reason why I should read this letter or buy your product? What's the purpose?"

For instance, you might respond by saying something like, “My purpose for being involved in Online Marketing is two-fold: I love marketing and learning more about it, and I want to eventually use it as a means to support my family as a full-time marketer.” Or, “My purpose in writing my Newsletter is to provide helpful information to my target audience in order to establish myself as a knowledgeable expert in my field.”

However, there will be those who come up with an answer like, "I'm a marketer because I want to make money." That doesn’t really answer the question because making money is a by-product and not the goal itself. We both know that no one is going to just "give you money." Just like when you’re thinking about buying something, your prospective buyer wants to know, "What's in it for me if I choose to give you my hard-earned money?" If your product or service either meets a genuine need or solves a problem for your prospect, then you have probably answered that question to their satisfaction. Only then will he or she be willing to spend their money.

The level of your success in any endeavor, whether it’s personal or business, is directly linked to what your purpose behind it is. If your motives are self-centered and greedy, that will quickly become apparent in your dealings with others. But if you are truly offering something that is both valuable and beneficial to your prospect, whether the product is yourself or a specific good or service, you cannot help but achieve at least some measure of success simply by using this "others-centered" approach.

Okay, repeat after me: "What's your purpose?